About us
Expert Management Services for Google Ads
This marketing campaign is among the fastest and most cost-effective methods to showcase your business to potential customers.Whether you’re marketing a SaaS product or managing a local delivery nursery, consider a Google Ads management company such as SaaSExpress.
Dynamic Collaboration
Select SaaSExpress for Your Google Ads Management Services.
Select SaaSExpress for Your Google Ads Management Services.
SaaSExpress makes it simpler than ever to optimize ROI through budget-friendly Google Ads management.
Advantages of Utilizing Google Ads
Google Ads (formerly Google AdWords) surpasses other search competitors such as Bing Ads, Facebook Ads, YouTube ads, and Infolinks. With an adept Google Ads campaign management company, we will:
Set up highly targeted ads
Target potential clients according to their interests, location, age, language, and preferred devices.
Measure success
Google Ads offer valuable data and insights into the performance of your ads each time someone views or clicks on them.
Control spend
You will retain complete control over your monthly Google Ads budget and how you allocate your spending.
Test multiple Google Ads campaigns
Testing multiple headlines and descriptions on Google Ads is simplified, with the platform automatically suggesting the most effective combinations to refine your campaigns.
Global Expertise
paid Marketing
Advantages of Utilizing Paid Search Marketing Services
- Target the right audience
- Increase digital marketing funnel volume
- Track success with Google Analytics and Google Ads
- Drive conversions
- Increase website traffic
- Retarget website visitors
- Generate qualified leads
- Increase digital presence
- Higher return on ad spend (ROAS)
Innovative Synergy
The Procedure for Managing Google Ads
Crafting a Google Ads campaign doesn’t need to be a source of frustration.
SaaSExpress PPC management teams adhere to a 10-step process to develop effective and high-performance marketing campaigns for our clients.
01
Landing page/website audit
Commencing with landing page and/or website audits, utilizing tools such as Google Analytics and past cost-per-click advertising ads management, ensures alignment between the ads we configure and the voice and tone of the landing page content directed towards visitors. This approach enhances the likelihood of conversions, sales, and demo sign-ups from your target audience.
02
Google Ads account setup
If you possess an existing Google Ads account, at this stage, we secure access to it. In the absence of an account, our PPC specialists will establish one and grant you access to the self-service portal.
FAQ Insights
Frequently Asked Questions
What does Google Ad Manager entail?
Google Ad Manager serves as a platform for publishers to oversee their ads. Regardless of your business's size, you can utilize Google Ad Manager at no cost, receiving benefits such as up to 150 million impressions monthly, access to their API, and basic reporting encompassing impressions, historical insight, reach, and delivery type.
What is the expense for having someone handle your Google Ads management?
The charges for a freelancer or ad agency to manage your Google Ads will vary. The crucial determinant is that the assigned manager possesses relevant ad management experience in your industry and is acquainted with the advertising regulations specific to your sector. It's essential to note that the management fee, which can span from $300 to over $7,000 per month, does not cover the budget allocated for bidding on placements and returns.
Google Ads vs Facebook Ads
The primary distinction between Google Ads and Facebook lies in their targeting approaches. Google Ads focuses on keywords and searches, whereas Facebook targets interests. In Google Ads, if a user searches for 'plumbing service near me' and you've bid on those keywords, your ads are likely to appear. On the contrary, Facebook Ads do not target searches but rather focus on interests such as planning a wedding, purchasing new sportswear, or organizing a vacation.
Google Ads vs. SEO
There are two methods for search engine users to encounter your website: through paid Google search advertising, such as Google Ads, and organic Google search results attained through SEO (search engine optimization). Paid ads hold the advantage of appearing above the initial organic search results and beyond position 0, commonly known as featured snippets.
Google Ads vs. AdSense
The primary distinction between Google Ads and AdSense lies in the audience using the platforms. Advertisers use Google Ads, while publishers, such as website owners, utilize AdSense. Google Ads empowers advertisers to drive traffic to a website through various advertising methods like display, search, and remarketing. On the contrary, AdSense directs users from one website to another. For instance, if you've recently shopped online and notice the products displayed on other websites, you're witnessing an example of AdSense in action.
Does having a Google Ads account come at no cost?
Indeed, the process of establishing a Google Ads account is entirely free. However, credit card details are required to initiate campaigns, and charges are incurred only when campaigns yield results. You are provided with the option to bid on impressions, clicks, or conversion rates.
Google Ads campaigns
Conducting effective Google Ads campaigns can contribute to the growth of your business and enhance your brand's visibility among potential clients.
